Types.
Design
4 Millennial Packaging Design Tips for Customer Engagement
Millennials (born roughly between 1980 and 2000) represent one of the biggest markets for CPG manufacturers. With nearly $200 billion in total spending power, it makes sense that CPG companies want to tailor their marketing strategies and packaging designs to cater to these audiences. However, marketing to Millennials isn’t that different than marketing to Baby…
Design
CBD Package Design and Labeling Tips
SmashBrand has been fortunate enough to work with leading brands in the CBD industry. Undoubtedly, this industry will continue to grow and the trends show it is a great time to be in the CBD market. However, now that the CBD industry has matured, there is competition on every corner. Your CBD packaging now requires…
Strategy, Design
3 Crucial Millennial CPG Trends to Know.
When targeting any demographic, you need to enter the consumer’s mind. You must walk in their shoes, understand their habits, and consider their options. Targeting millennial shoppers is no different. Who Are Millennials? Millennials (a generational cohort loosely defined as those born between 1981 and 1996) have a firm foothold in the consumer market. They…
Design
Flexography vs. Lithography vs. Digital Printing: A Primer on Commercial Printing
Who’s Flexo? What’s a Litho? If you’re confused about the different printing methods available to business owners, you’ve come to the right place. Commercial printing is the link between your customers and your brand. Whether it’s for packaging, labels, business cards, or shipping materials, it pays to know the differences between each of the printing…
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