Types.
Design
Cannabis Marketing and the Role of Packaging Design
We’ve worked developing some of the leading brands in the industry and without a doubt, it’s a good time to be a cannabis vendor. In the wake of growing legalization, the cannabis market is exploding in the United States. Projections estimate that the U.S./Canadian legal cannabis market will reach $47.3 billion by 2024. That’s a…
Strategy
How to Write a Brand Promise You Can Keep.
Does your company have a brand promise? And if so, are you keeping this promise to consumers? Along with general “mission statements” and other corporate slogans, the phrase “brand promise” might sound like jargon. But don’t be fooled. Your brand promise is one of the few reasons (if not the only reason) that your customers buy from…
Testing
The CPG’s Guide To Understanding Packaging Design Testing.
Suppose you’re going through a packaging redesign for your product. In that case, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging an extra boost to your brand needs. It’s all a part of the process, but how…
Design
6 Packaging Design Trends Dominating 2019
Packaging design trends fall in and out of fashion. It was true 100 years ago, and it’s true today. But sometimes certain design trends transcend the “fad” state and become full-blown best practices that any company can put to work in service of its brand goals. And in terms of 2019 package design trends, we…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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