Types.
Design
How to Create A Cosmetic Packaging Design That Wins On-Shelf
Despite how light and approachable cosmetic packaging design appears, it’s a niche with substantial retail competition. As a result, in recent years, the cosmetic industry has seen innovative packaging design trends. We’ve all seen it; your typical cosmetics aisle is wall-to-wall options, with big-name brands getting the most play and smaller brands becoming lost in…
Design
Packaging Design for Kids
Whether it’s on the shelf at the store or in the corner of their room, parents have learned that their kids make a big deal out of shiny packaging. It is the product packaging’s visual appeal that takes them from interest to must have. If you’re making products for kids, then you should pay attention…
Strategy
How Top Agencies Create Winning Brand Strategies
Whether rebranding or preparing for launch, your branding influences every aspect of presentation and marketing for your product. Given the omnipresence of your brand, you may be wondering how to create a winning brand strategy. The answer is planning, research, and measurement. However, it’s worth keeping in mind that branding encompasses a lot of the…
Strategy, Design
A Simplified Primer to Defining a Brand: What Is Branding?
Branding is part art, part science. Many intangible elements go into shaping a brand that stands out and brings in the clientele you’re shooting for. “Think pieces” about branding elicit many opinions and much debate and leave us finding the concept difficult to quantify. This leaves a lot of professionals demanding to know what a…
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