Types.
Strategy
How To Create The Perfect Brand Value Proposition.
A value proposition is a simple, precise phrase to convey an essential benefit (or value) of buying from your brand. Your company may have one primary value proposition, or you may have many across your different product lines. Regardless of the number, it’s a slogan meant to appeal to a specific subset of customers and…
Strategy
3 Tips for Creating the Perfect Brand Name for Your Product.
“What’s in a name? That which we call a rose by any other name would smell as sweet.” – William Shakespeare Sorry, Shakespeare, but we must agree to disagree on this one. Although your product’s name isn’t the end-all, be-all of your packaging design, it’s easy to see why the concept…
Design
Packaging Design For Better-For-You Products Post COVID-19.
It’s no secret that the COVID-19 pandemic is still in full swing, creating challenges for individuals and businesses alike. Health-conscious consumers fill the retail stores and empty the shelves of hand sanitizers, toilet paper, disinfectants, and any other products that might offer peace of mind in these stressful times. Indeed, we’re seeing a big increase…
Strategy
Boomer, Meet Zoomer: Packaging Design for Generation Z.
Generation Z (cheekily referred to as “Zoomers”) is a demographic of consumers born in or after 1997, putting the age range of Gen Z’ers between 0 and 23. When you hear someone grumbling about “kids these days,” you can at this point they’re referring to Gen Z. But what makes this demographic so different from Millennials or…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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