Types.
Strategy
The Essential Elements of Effective Brand Naming.
Brand naming is one of the toughest decisions when first developing your brand. The naming process can be intimidating unless you’re one of those lucky few struck by an aha moment, leading you to the perfect name. Unfortunately, the eureka effect only exists for the minority, and most companies will need a brand naming strategy. …
Design
Post-COVID Packaging and Other Consumer Megatrends.
Saying COVID-19 has changed the way companies do business is more than an understatement. The true impact of COVID-19 on day-to-day operations will take a long time to tally, both financially and emotionally, regardless of the industry. For packaging design, this impact will reveal itself in both the short-term and long-term. Package design and branding…
Strategy
How to Create A “Unique” Brand Voice That Stands Out.
Your brand constantly battles to win over customers, build equity, and encourage brand recall. So, ideally, you want to communicate in a way your customers find immediately appealing. But while many brands only focus on design systems, fonts, and colors to showcase their differentiation, they often overlook the central, critical glue of it all: the…
Design
Consumer Demand for Sustainable Packaging Is On The Rise.
If you could point out the “boogeyman” of the modern era, what would it be? Aside from COVID-19-which might take the title-it would probably be waste from plastics. With visions of sea turtles trapped by plastic rings and straws filling whales’ stomachs, consumers are turning their backs on the evils of plastic. Their attention has…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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