Types.
Design
Packaging Design For Pet Brands.
It wasn’t long ago when pet products owned only a small space at the end of a less desirable grocery aisle. Only a few household names owned this space because, well, dog food is dog food, right? Then came the growth of warehouse stores. Costco and Sam’s Club offer giant 50 pound bags of pet…
Testing
Why Purchase Intent is the Most Important Metric for CPG Brands.
The livelihood of any business lies in its ability to take a consumer from interest to transaction. You can win or lose shelf space based on the initial and repeatable sales a product creates. The metric most vital to moving the revenue needle is purchase intent. You can’t control the number of consumers that pass…
Strategy
The Ultimate Guide to Brand Positioning.
When someone gets injured, they ask for a band-aid instead of a bandage. That’s because of the company’s strong brand positioning. It is a powerful marketing strategy that helps companies carve out a unique space in the crowded marketplace. It helps make the brand the first choice for the target customer. It is not just…
Strategy
The Importance of CPG Brand Recall.
Consumer product brands, big and small, understand the importance of grabbing consumers’ attention, but does that attention also lead to developing lasting brand recognition and brand recall? Most consumer products compete with endless competitors and rely on repeat purchases. Thus, it is critical that your CPG company purposefully create brand assets that ensure customers think…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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