Types.
Strategy, Design
How to Target Moms With Your Product Packaging.
Television episodes of mothers from the 1950s showcased women who had time on their hands. These women “appeared” to have a schedule allowing for full course meals, casual conversations with a friend, and being the therapist of the family. Then came a shift where many women started working. They put children in day care and…
Design
The Top Package Design Strategies For Natural Products.
Decision makers and designers have done a good job filling the natural product industry with earthly tones and a calming color palette. It makes sense since these speak to the colors we find in nature, which communicate well with consumers interested in natural products. But when you find yourself in nature, what is it that…
Strategy
How Much Does Brand Development Cost?
One of the most pressing questions for entrepreneurs and business leaders is: How much does brand development cost? A strong brand identity isn’t a luxury—it’s the cornerstone of market success. But the process isn’t cheap or simple. Spend too little and risk building a brand that fails to connect. Overspend and you might invest in…
Strategy
Product Messaging That Drives Conversions.
Look in any clearance section or last-chance grocery store, and you will find a plethora of examples where design and/or copy missed the mark. Even the most amazing and innovative product will suffer a similar fate if the company was not deliberate about each element’s messaging before it reached store shelves. For your product to…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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