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Clearing Up The Differences Between CPG vs. FMCG.
Consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) are often interchangeably used industry terms. However, some key differences between these two terms are necessary to understand, especially for those who work in marketing and sales. This article compares CPG vs. FMCG, exploring the differences that matter for development, branding, marketing, and sales. Whether you’re…
Strategy
The Top 8 FMCG Trends Your Brand Must Know.
With the Fast Moving Consumer Goods (FMCG) industry rapidly evolving, FMCG companies must stay on top of the latest consumer trends to meet the ever-changing demands of their customers. Keeping up with the latest market trends helps companies keep an eye on changes in the marketplace and when to shift their strategy to maintain their…
Strategy
How To Create A Profitable FMCG Pricing Strategy.
In the FMCG industry, your pricing strategy is one of the most vital components of a successful brand strategy. Hitting the sweet spot of pricing can skyrocket the company’s overall profit. Conversely, the wrong FMCG pricing strategy can traumatic impact brand performance. The right FMCG pricing strategy boosts overall product sales, builds stronger customer loyalty,…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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