Types.
Strategy
How To Build And Use A Product Positioning Chart.
Imagine having a profound understanding of your target market, positioning your new product so effectively that it outperforms even the biggest CPG brands. This is the outcome of effective brand development where you can drive a 30% lift in both brand equity and market share. It may sound impossible, but it’s a reality for brands…
Strategy
The Definitive Guide To New Product Branding.
Studies show that 76% of Gen Z consumers prefer to purchase from brands with a significant mission or purpose. This data points out that new product branding is more than just slapping a brand name on your product. It’s about effectively communicating the underlying “why” that encourages the target audience to consider a product. You…
Strategy
A Comprehensive Guide To The Brand Positioning Model.
In today’s socially conscious world, where 90% of consumers expect brands to support social and environmental issues, it is the right time to adjust your brand positioning model. Incorporating sustainability and social responsibility into your brand strategy is no longer just a nice-to-have; it’s a must-have for brand equity. It promotes customer loyalty, ultimately boosting…
Strategy
Effective Food Naming Techniques To Boost Revenues.
Imagine biting into a juicy burger with a name like “The Mouthwatering Masterpiece”—doesn’t it sound infinitely more appealing than a generic “beef patty Burger”? Effective food naming is an art that can make or break a product, driving interest and recall through the power of words. The right food name elevates your product offerings from…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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