Types.
Design
10 Tips for Innovative Ecommerce Packaging.
Customers like to buy products from online stores for many reasons, including a flexible return policy, good-quality products, and wide availability. Due to this increasing trend in online sales, the e-commerce world has become exponentially crowded. Under such conditions, innovative e-commerce packaging can make a huge difference. Great e-commerce packaging safeguards the product and serves…
Strategy
Improve Your Brand Strategy With FMCG Market Research.
Fast-moving consumer goods are frequent purchases and, from a broad FMCG category perspective, are always in demand. However, trends and competitors constantly evolve, making FMCG market research critical to a brand’s success. Due to their high demand, less consumer-strenuous purchase pricing, and frequent use, FMCG brands must stay on the pulse to remain relevant and…
Design
Rehydrating Your Water Bottle Design & Packaging.
Bottled water is an interesting beverage category. Doesn’t it seem strange that a water bottle costs more than a soft drink? It does until you recognize that anything is possible with the right marketing strategy and water bottle design. The bottled water industry racked in a massive 283.01 billion in revenues for 2021, and experts…
Design
Ice Cream Packaging Design: An Ultimate Guide.
From classic vanilla to trendy artisanal flavors, ice cream is a beloved treat everyone enjoys despite their age. However, being one of the most popular CPG products, this category has enormous competition. Therefore, it is no longer the “taste” of the ice cream that wins the best-of award. It’s the emotionally satisfying ice cream packaging…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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