Types.
Design
How To Create A Top Performing Bottle Packaging Design.
Bottles are one of the most widely used packaging items in the FMCG sector. It helps to store liquid items such as drinks & beverages, household liquids, sauces and ketchup, and car care liquids. Each item requires a unique bottle packaging design to convey its message directly to the consumer. Thus, various factors come into…
Strategy
Everything You Need To Know About Brand Understanding.
Brand understanding is a fundamental aspect of successful marketing. It refers to the comprehensive knowledge and insights gained about a brand, including its identity, awareness, equity, and strategy. In today’s competitive landscape, understanding your brand is crucial for gaining a competitive edge and building long-term customer loyalty. What is Brand Understanding? Brand understanding refers to…
Strategy, Design
The Category Disrupting Truth About Luxury Packaging Design.
Customers have preconceived perceptions about luxury brands. As shoppers, we hold the assumption that the term luxury is for designer clothing, jewelry, cars, and home furnishings. Unless tracking consumers through store experiences, then showing them proof, they won’t believe how much purchasing decisions for common goods are influenced by luxury packaging design. This is where…
Strategy
A Comprehensive Guide To Electronics Packaging Design.
In today’s competitive consumer electronics market, packaging design plays a different role than it once did. Now, with a lower barrier to entry, packaging needs to do more than showcase the brand logo for a strong enough message to be sent to stand out and connect with the consumer. Electronics packaging design must now include…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
"*" indicates required fields