Types.
Strategy
Rebranding vs. Repositioning: A Comprehensive Guide.
Adapting to changes and remaining competitive is mandatory in the ever-evolving consumer packaged goods world. One way to stay ahead is to master the nuances of rebranding vs. repositioning. These are two critical brand management strategies that can revamp your brand’s image and positioning in the market. But what do they entail, and how are…
Strategy
Enhancing Brand Resonance in Competitive Categories.
No matter what category it is, consumers are bombarded with endless choices on the shelf and through advertising. Establishing a brand that resonates with its audience is the necessary ingredient to make your product more glue-like In this article; we will take you through an insightful exploration of how to establish and nurture brand resonance,…
Design
CPG Packaging Design: A Strategic Look At The Design Process.
The competitiveness of the consumer packaged goods industry creates an environment where only the best packaging designs continue to exist. Even though most companies are aware of this, we find the average CPG brand puts forth mediocre effort into their CPG packaging design strategy. New to market companies leaning on the CPG brand owner tend…
Strategy
FMCG Innovations: Emerging Trends for Brand Performance.
In today’s dynamic marketplace, innovation has become the lifeblood of the Fast Moving Consumer Goods (FMCG) industry. Companies are consistently seeking new methods to captivate their customers. This drive for FMCG innovations opens up new marketing methods and helps companies stay relevant and maintain their market share. FMCG innovations comprise various groundbreaking developments that reshape the…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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