Types.
Design
A Timeless Approach to Modern Packaging Design.
What does modern mean to you? Your answer will probably differ from other professionals reading this article. To say that the definition of modern is broad would be an understatement. You may miss your target market if you create a Modern packaging design based on what you feel modern designs should be. If you leave…
Design
How To Create A Tea Packaging Design That Wins On-Shelf.
While coffee might be the bigger conversation in the United States, globally, tea generates more than double the revenues. With coffee generating 102.02 billion compared to tea, which generates 207.1 billion, you can clearly see why tea is such an important part of the CPG market. Therefore, tea packaging design is critically important to a…
Strategy
CPG KPIs: A Guide For Measuring Success.
Understanding what to track for a brand and product in the consumer packaged goods isn’t just nice to know; it’s a must-have. CPG KPIs help dictate your future brand strategy as you can identify areas where a brand is strong and weak. CPG key performance indicators provide CPG companies with valuable insights into their marketing…
Strategy
Rebranding vs. Repositioning: A Comprehensive Guide.
Adapting to changes and remaining competitive is mandatory in the ever-evolving consumer packaged goods world. One way to stay ahead is to master the nuances of rebranding vs. repositioning. These are two critical brand management strategies that can revamp your brand’s image and positioning in the market. But what do they entail, and how are…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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