Types.
Strategy
The Crucial Role Of Product Naming Exercises.
Are you looking for a perfect name for your new product? Do you want it to be distinct and distinguished? If yes, you must find a way to incorporate one or more product naming exercises into your strategy. These exercises are a stimulating and creative way to generate unique and memorable names to help your…
Design
Minimalist VS Maximalist Packaging Design: Appealing To The Right Audience.
Minimalism is a buzzword in packaging design, maximalism… not so much. There is, however, a silent debate about these two approaches and which is best. At SmashBrand, we believe that what matters is how a product performs, not what people think of it. In this article, address minimalism vs. maximalism. From the beginning stages of…
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The Complete Guide to FMCG Advertising.
Did you know the global FMCG industry will reach $15.3 trillion by 2025? That staggering statistic presents plenty of opportunity to capture this market share. But how do brands stand out in a crowded market with so many options available to consumers? The answer lies in effective advertising and marketing. Successful FMCG companies spend roughly…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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