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Strategy, Design
Breaking Down The Cost of Rebranding.
Did you know companies spend 5-10% of their annual marketing budget as a cost of rebranding? This statistic highlights the importance of a strong brand strategy that seeks continuous optimization. These organizations continuously look for where the existing brand does not resonate with the target audience or align with the company’s next move. In such…
Strategy
24 Critical Rebranding Questions You Must Ask.
Considering a rebrand but not sure how to get the process started? There are many valid reasons for rebranding a company, and it can be a powerful tool for revitalizing your brand and connecting with your audience. But, before jumping into a rebrand, it’s essential to ask the right rebranding questions and develop effective rebranding…
Design
7 Packaging Design Examples of Winning Baked Goods.
Sweetness, flavor, and texture are not the only ingredients required for a prosperous baked goods product. Equally important as the experience of cookies hitting your taste buds is the story created. This can happen through past experiences, bringing consumers into the product experience, or the habit loop a product creates. Learning about the rich history…
Strategy
21 Valid Reasons For Rebranding A Company.
As a business leader, you understand that the branding strategy is perhaps the most critical aspect of your company’s success. But what happens when your brand look and feel no longer resonates with your potential customers? That’s where understanding the ins and outs of rebranding a company becomes critically important. This article explores twenty-one valid…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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