Types.
Strategy
A Brand Strategists Guide To CPG Influencer Marketing.
While it may appear that leveraging influencers is a new marketing strategy, CPG brands have been using this form of social proof for decades. CPG influencer marketing dates back to 1882. At this time, a London socialite and West End stage actress Lillie Langtry became the poster girl for Pears Soap, making her the first celebrity…
Strategy
The Ultimate Guide to Website Rebranding.
Welcome to the digital age, where your website is the brand’s first chance to leave a lasting impression on potential customers. Companies get this as most are willing to invest significantly when launching a new brand. But what happens when your website or multiple sites are outdated or no longer accurately represents your brand? That’s where…
Strategy
How To Become a Marksman With Your CPG Marketing Strategy.
Whether you’re a new CPG brand or an established category leader, this article will help you understand CPG marketing in this new economy. We discuss the latest CPG trends, strategies, and challenges for consumer packaged goods brands with examples of winning CPG marketing strategies. Having worked alongside internal CPG marketing teams at the world’s leading…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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