Types.
More
The Most Famous Rebranding Stories Of The Last Century.
Which famous rebranding stories do you think had the most significant impact on their respective industries over the last century? Some of the most iconic brands underwent significant transformations by adopting a new logo, visual identity, and positioning through rebranding. Famous examples of rebranding, such as Coca-Cola’s change from its script logo to a solid…
Strategy
Why CPG Brands Should Take An Omnichannel Approach, not DTC.
Direct-to-consumer is dead for the majority of CPG categories. That’s a bold statement, but our analysis of thousands of fast-moving consumer goods companies makes it clear; a DTC digitally native model is a dead-end strategy unless you own a platform or are vertically integrated to offset your customer acquisition costs. CPG startups hoping to scale…
Strategy
Brand Refresh vs Rebrand: Understanding These Brand Strategies.
In the ever-evolving landscape of brand strategy, the choices are abundant, and the stakes are high. Imagine your brand as a living entity—adapting, growing, and transforming to stay relevant in a dynamic marketplace. One thing that companies are often confused about is the choice of rebranding vs refresh. Should you go for a grand rebrand…
Strategy
Unpacking The Various Types Of Rebranding Initiatives.
Branding failures are more common than you think and often stem from a fragmented approach. Companies focus on one element—like a logo refresh, new typography, or color palette—while neglecting how these updates interact with broader brand assets. In reality, successful branding requires a cohesive strategy. It’s not just about visuals; it’s about positioning, messaging, architecture,…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
"*" indicates required fields