Types.
Strategy, Design
The Complete Guide To Product Packaging Design.
Did you know that what our industry considers some of the “best packaging designs” perform terribly on retail shelves? Winning awards for attractive packaging means nothing if your product does not concretely lead to higher sales. To be blunt, your product packaging design generates reorders or retailer returns. Do you want to know how to…
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Line Extension vs. Brand Extension: How To Grow Your Brand.
Releasing new products without strategically choosing a line or brand extension can be a costly mistake. Data suggests that one of every four new products harms the entire catalog. Want to know how to avoid this pitfall? How to avoid this pitfall is the point of this article. Whether you are an established brand with…
Strategy, Design, Testing
A Complete Guide On How To Rebrand A Company.
How can businesses realign with their core values and stay relevant in the ever-evolving marketing trends? How can they effectively dispel negative perceptions and enhance their market share? The answer lies in a well-planned rebranding strategy. In this article, you will learn how to rebrand a company and what it takes to develop a successful…
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Decoding the Disastrous Tropicana Rebrand.
A successful rebrand can take a company’s image to new heights, while a failed one can bring it crashing down. Just ask Tropicana. In 2009, the iconic orange juice brand rolled out the Tropicana rebrand in Las Vegas as part of a nationwide rebranding campaign for their top-selling Tropicana Pure Premium orange juice. But, the…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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