Types.
Strategy
Interesting Brand Renaming Examples With Key Insights.
The brand renaming is a bold strategic move for any company that can make or break it. Renaming the business can help in many ways, such as shedding off negative associations, expanding to other market areas, or developing a cohesive brand identity for the brand name after a merger. But as helpful as it is,…
Strategy
Why Rebranding Is Essential For Growing A Business.
Did you know Tropicana lost $30 million in sales after rebranding package design? Sound scary? So why rebranding? Even though it can be risky, rebranding can help a company grow its business significantly if planned and executed carefully. It allows companies to realign their missions and goals with the target audience’s interests. It helps to…
Strategy, Design
Gen Alpha Packaging Design: How To Target The Younger Generation.
Staying on top of trends is only the start to outperforming your retail competitors. To win on retail shelves, you must understand the nuances of your target demographic and how to reach them with your product packaging. This article will discuss gen alpha packaging design, helping you understand what your package must accomplish to convert…
Strategy
How to Execute a Flawless Rebranding Launch
A rebranding launch is a pivotal moment that can make or break your company’s future. When done right, it marks a new chapter that re-energizes your brand and propels growth. Failing to plan and execute it properly can confuse the target audience and dilute the brand equity. If you’re planning a rebrand, the stakes are…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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