Types.
Strategy
How To Develop A Winning Brand Positioning Strategy.
Imagine yourself in a store. You are looking for an energy drink. What brand have you pictured first when you saw the word energy drink? Red bull? Monster? Whatever comes first to your mind results from a successful brand positioning strategy. The brand position becomes essential for growth as the market becomes increasingly crowded and…
Strategy, Testing
A Complete Guide To Brand Name Development.
Are you sure that you’ve put enough thought into your brand name development strategy? Probably not but since you are reading this article, you are on the right track. Since, it is the bedrock of your brand identity it deserves more respect than most companies give to brand name development. Brand names shapes the customer’s…
Strategy
How To Create A Brand Repositioning Strategy.
Is your brand failing to connect with its target audience? Have changing market conditions made your current positioning outdated? Do your products or services need rejuvenation to stay competitive? If you answered yes to any of these questions, consider a brand repositioning strategy; strategic process that helps companies redefine their brand’s identity and associations in…
Strategy
Interesting Brand Renaming Examples With Key Insights.
The brand renaming is a bold strategic move for any company that can make or break it. Renaming the business can help in many ways, such as shedding off negative associations, expanding to other market areas, or developing a cohesive brand identity for the brand name after a merger. But as helpful as it is,…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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