Types.
Strategy
11 Brand Development Examples to Learn From.
There are many successful brand development examples for new companies to learn from. Carefully examining these successful examples of brand development provides a glimpse into the art of brand strategy and the intricate path of complete brand building. This article discusses some of the most prominent examples of businesses that have successfully become beloved brands….
Strategy
The Worst Rebranding Examples Of All Time.
Have you ever witnessed a brand’s identity crumble before your eyes? Have you ever wondered how a single decision could join the ranks of the worst rebranding failures in corporate history? Rebranding is a risky move. Sometimes, it’s a story of a phoenix rising from the ashes; other times, it’s akin to a butterfly trying…
Strategy
Winning at Retail: An In-Depth Look at Retail Execution.
You’ve created a great product, landed a national retailer, and established a strategic marketing campaign to support the retail channel. At this point, many brands sit back, hoping to watch the revenues roll in. Unfortunately, these same brands are being yanked from store shelves because of poor retail execution. Consumer goods retail execution is one…
Strategy
Product Naming Best Practices For Long-Term Growth.
Are you struggling with choosing the right name for your new product? Don’t worry; you are not alone. According to McKensy’s study, 50% of product launches fail because companies do not follow product naming best practices. Poor product naming can lead to confusion among consumers and ultimately impact sales. For example, Chevrolet Nova had limited…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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