Types.
Strategy
7 Rebranding Announcement Examples With Insights
Changing the brand identity is a complex and challenging task that involves risks. But, communicating these changes to the public, captivating and engaging, requires artistic skills. There are several rebranding announcement examples that one can learn from. Announcing the rebrand requires a delicate balance of creativity and strategy. From crafting a well-worded press release to…
Strategy
7 Interesting Rebrand Case Studies to Learn From.
Rebrand case studies are undoubtedly a gold mine of knowledge for businesses looking to reinvent themselves. They provide real-world examples of how companies have successfully navigated the complex terrain of rebranding. These case studies offer an in-depth look at the creative solutions and strategic decisions behind the rebranding efforts of various companies, from the bold…
Strategy
How To Execute A “Profitable” Pivot Strategy.
The strategy you create when selling products to the consumer market isn’t a one-and-done effort. Through each phase of a business cycle, there will always be unforeseen reasons that demand a need to pivot in the marketplace. But before finding an alternative path or blazing a trail, brands must have a pivot strategy to ensure…
Strategy
Crafting The Right Product Positioning Statement.
Have you ever wondered what makes a product stand out in a crowded market? The secret lies within a powerful product positioning statement. It perfectly guides the marketing strategy, every brand decision, and every customer interaction. But crafting the correct, persuasive statement is not an easy task—it’s an art and a science that can set…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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