Types.
Design, Testing
An Inside Look at FMCG Packaging Design.
The FMCG industry is highly competitive. In the fast-moving consumer goods sector, you compete against heavily advertised big-name brands, viral influencer-led newcomers, and category innovators offering new features and formulations. With such fierce competition, fast-moving consumer goods brands must have a packaging design that nurtures brand differentiation while encouraging consumer engagement to solidify a purchase…
Strategy, Design
Best Rebranding Tactics To Optimize Performance.
Have you noticed how quickly the consumer market changes with time? Look at the past few decades and see how consumer interests have changed. The best rebranding efforts keep pace with these shifts and anticipate and lead the charge toward the future. A well-structured rebranding strategy can breathe new life into a brand by transforming…
Strategy
How To Craft An Effective Brand Positioning Framework.
How do you ensure that your brand distinguishes itself within a crowded market? The secret lies in a robust brand positioning framework. It is a strategic approach that defines the essence of your brand’s existence. But what are the basics of brand positioning? How can it transform the way customers perceive your brand? This article…
Strategy, Design
Single-Serve Packaging Design Strategies for CPG Brands.
At some point in every CPG brand’s journey comes a time for creating single-serving product versions. Sometimes it’s a bold ambition, but in most cases, it serves a reactive need, often resulting in a hastily produced SKU that fails to meet the brand’s expectations. In most cases, the failure results from a single-serve packaging design…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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