Types.
Strategy
Types of Brand Positioning You Must Know.
The consumer market is a highly dynamic space with fierce competition in almost every sector. One may wonder how companies carve out their unique brand position in such a crowded space. What types of brand positioning strategies do they use? What makes their brand positioning statement different from others? According to Edelman, 81% of consumers…
Testing
Brand Testing For FMCG and CPG Brands.
What does your go-to-market strategy look like? Does it include a round table of experts tossing out ideas on how to brand and message your product? Have you compiled extensive market research to understand your consumer better? What about brand testing? Have you worked through focus groups and consumer panels to meet the consumer’s “current”…
Design
CPG Brand Guide To Chocolate Packaging Design.
No category in CPG is as appealing as chocolate. As the visual appeal interacts with our nostalgically inclined minds, our mouths salivate while our minds reflect on the “good times.” While these two purchase drives bring potential customers to the category, consumers base their final decision on the chocolate packaging design. With over 5 billion dollars of…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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