Types.
Strategy
Analysis of an Effective Brand Positioning Process.
Rome wasn’t built in a day and neither is an effective brand positioning process. Every successful brand today has invested and reinvested significant time and resources in a compelling brand positioning strategy. As a result of the effort, they are firmly planted in the market with solid brand equity. Effective brand positioning is the make-or-break…
Strategy
How To Perform An Effective Brand Assessment.
Building a strong brand requires continuously understanding the company’s strengths and weaknesses. To determine this, companies must go through a brand assessment analyzing each aspect of the brand to define the current impact and to execute a more refined brand strategy. An assessment (or brand evaluation) helps a company understand its position in the marketplace…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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