Types.
Strategy
Cultivating Brand Equity To Capture Market Share.
Consumers are bombarded with countless options from all angles and through numerous senses. With so many brands vying for the consumer’s attention, being seen becomes challenging, and creating loyalty seems impossible. True, establishing and nurturing consumer-based brand equity is more complex than before, but it’s still worth the investment. When planning how to create brand…
Strategy
Strategic Product Branding And Marketing Tactics That Reach Consumers.
“Sell me this pen!” You’ve probably encountered this classic line for teaching sales. Upon closer inspection, it’s not just about how to sell this pen, but rather why I should sell it in the first place. This “why” shapes your entire product branding and marketing strategy. To create a robust product branding and marketing strategy,…
Strategy
This Is How You Create A Brand Positioning Matrix.
Imagine creating a positioning strategy that precisely targets your potential customers’ desires. This is possible only if your plan is based on a compelling brand positioning matrix. A brand positioning matrix is a powerful tool for analyzing and visualizing differences among competing brands, facilitating effective positioning and differentiation. This two-dimensional graph strategically plots a brand…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
"*" indicates required fields