Types.
Strategy
Brand Positioning Components To Amplify Your Strategy.
Sometimes, a brand becomes so ingrained in our minds that it becomes synonymous with the product itself. For example, we suddenly imagine a band-aid when thinking of a bandage. Similarly, we think of the brands Monster and Red Bull as energy drinks. This is the power of strong brand positioning. You need an exceptional brand positioning…
Strategy
Navigating And Adapting To The Latest CPG Trends.
In constantly evolving industries like CPG, keeping tabs on what is still working, where consumers are shifting, and how the market is changing can be tricky. But complexity doesn’t excuse a brand from staying on top of current CPG trends. CPG industry trends can be a slow incremental change or seemingly happen at the drop…
Design
Sip On This Guide To Wine Packaging Design.
Wine is one of the most consumed FCMG products, which guarantees this product category has intense competition. It takes a good branding strategy and an eye-catching wine packaging design to capture such a competitive market. Effective product packaging is crucial in boosting brand awareness and fostering a psychological connection with customers, ultimately leading to successful…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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