Our experts share
their expertise.

Strategy

The Complete Product Naming Process.

If I were to ask you, “Name the vegan protein that comes to mind,” would you answer with a basic term such as “Plant-based protein,” or would a unique product name such as “Orgain” come to mind? Obviously, a name like Orgain is the more memorable option, which begs the question, why do brands choose…

Strategy, Testing

Leveraging CPG Insights for Exponential Brand Growth.

Strategy

What Is Brand Positioning? Definition, Strategies, Examples

You’re scrolling through your phone, bombarded by countless ads and brand messages. Suddenly, one catches your eye. You pause, intrigued. That’s the power of effective brand positioning. But what is brand positioning and why does it make some brands pop while others fade into the background? Brand positioning is the strategic process of creating a…

Strategy

Consumer Product Branding Techniques that Drive Growth.

The “traditional” product marketing approach is no longer (or was it ever?) enough to guarantee success. As consumer behavior shifts rapidly, many brands find their marketing strategy falling flat, leading to stagnant sales and diminishing market share. The root cause? Outdated consumer product branding strategies that fail to address evolving needs. Without a robust consumer…