Types.
Strategy
10 Powerful Rebranding Tips To Outperform The Competitors.
In 2023, a study revealed that 83% of companies had undertaken a rebrand. Your competitors are evolving; are you still holding onto outdated branding strategies? It’s time to take action before your brand fades into the background. These rebranding tips will turn your sinking brand into an industry leader. These aren’t just generic tips—they’re proven…
Strategy
5 Types Of Product Branding Used To Strengthen Market Impact.
Your brand’s success isn’t just about having a fantastic product—it’s about how it is branded on shelf, in media, and online. If your global brand isn’t leveraging the various types of product branding strategies, you’re missing out on a huge opportunity. Product branding isn’t just another term—it’s the engine powering today’s market leaders. In this…
Strategy
A Strategic Approach To Memorable Name Development.
Assuming that “a name is just a name” is a giant mistake, no matter what types of products you produce. Your product name often creates the first impression consumers have with your company, becoming the linchpin of the brand or product’s identity. Whether talking big or small businesses, product creators eyeing top-shelf space must incorporate…
Design
The Smart Approach to Packaging Redesign.
In a brand’s lifecycle, one of the most crucial moments that define long-term success is when they undertake a packaging redesign. Though seemingly minor in the grand scheme of business, this event can make or break a brand’s continued success in retail. In the CPG industry, packaging is the most visible representation of the company’s…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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