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Roundtable Discussion: Insights on The Johnson & Johnson Logo Rebrand.
Contributors: Michael Keplinger Michael is a partner and the Director of Testing and Insights at SmashBrand. Christy Lebor Christy Lebor is a Partner and Head of Brand Development at SmashBrand Kevin Smith Kevin Smith is the founder of SmashBrand, a brand development agency. Big Pharma’s Johnson and Johnson recently announced their intent to change the…
Strategy
The Definitive Guide to Memorable Brand Naming.
Every brand has a story, but the name leaves an indelible mark in the minds of consumers. To craft captivating names that resonate with the target audience, a brand must have a carefully considered strategy and an understanding of brand naming psychology to craft names that captivate, resonate, and dominate. What Is A Brand Name?…
Strategy
How-to craft a winning food product branding strategy.
With so many new products flooding the market, consumers are more adventurous and selective than ever. Traditional food product branding strategies aren’t cutting it, leaving brands disconnected from increasingly discerning buyers. Why? Because consumers crave authenticity and uniqueness. Great taste alone won’t make your product stand out in today’s market. Without a strategic branding approach,…
Strategy, Design, Testing
How To Perform A Data-Driven Brand Refresh.
Through complacency, declining sales, or a changing market landscape, a brand refresh is a pivotal strategy to rejuvenate a company’s image and re-engage its target audience. But giving your brand a fresh look does not guarantee a solution to these problems. It could result in worse performance than your current branding offers. Even though refreshing…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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