Types.
Innovation, Positioning, Strategy
How Horizontal Brand Extensions Expand CPG Market Share.
Learn how to execute a successful horizontal brand extension, avoid common pitfalls, and expand market share with data-driven strategies that guarantee results.
Innovation, NICE PACKAGE, Positioning
How Not To Be Another “Me Too” Brand.
Most brands start strong—until they don’t. Learn how to stand out and stay ahead as competition grows and challengers emerge.
Innovation, Positioning, Strategy
The Strategic Choice Between a Sub Brand vs Brand Extension.
Sub-brand vs. brand extension—which is right for your CPG brand? Learn the key differences, risks, and strategies to make the smartest choice. Read now.
Innovation
Why Package-First Innovation is Your Key to Market Success.
Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.
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A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.Talk to us
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