Types.
Design
Designing the Perfect Package – No, Not 36-24-36
Even though design company brain trusts are tearing out their dwindling tufts of hair trying to think of packaging concepts that “leap outside the box,” (ha!) there are still packaging rules which must be observed. Example: 1. Packages containing liquids must be hollow.2. Packages containing products marketed to hipsters must be ironic.3. Packages containing cats…
Design, More
4 Reasons Why Your Call-to-Action Button Sucks.
For those of you new to web design terminology, call-to-action buttons are the icons on web pages that entice users to: Subscribe! Sign Up! Download! Register! Add to Cart! View Demo! Occasionally, they’ll convince the viewers to: Subscribe Now! Download Free! Register Now! Sign Up For Free! Misguidedly, some will require users to: “Click Here,”…
Design, More
5 Signs You Need to Fire Your Logo Designer.
Any designer who tells you that logo creation is easy is clearly running their operation from the back of a Chevy Aveo. Logo design is more, much more, than coming up with a font and a mascot; it has to clearly communicate not only the message of the product, but also the brand in an…
Design, More
How to Attract Great Clients.
We think we get to work with some of the best clients on the planet. But it did not start out like that. For this article, I ask our designers to go back to when they were just starting out and really talk to me from that perspective. What advice would they give freelancers or…
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Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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