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Why You Probably Don’t Need a Website Redesign.
Unless you still use a hit counter and the photographer who took the picture you stole for your homepage threatens to break your legs, you might not need to redesign your website. Nevertheless, many an unscrupulous web design company, or SEO company, will try to convince you that your website needs a complete overhaul at…
Design
How 3D Printing Will Change The Packaging Design Industry
Do you like to save money? Sure, we all do! Well, when it comes to packaging design, did you know it was possible to fabricate a three-dimensional prototype of your new product using special yet cost-effective printing technology? No, you’re not dreaming! And no, we’re not on anything making us believe we’re living on the…
Design
What You Can Learn About Branding from Beavers.
We don’t typically think of university sports teams as being a brand, exactly, but that’s what they are. College football teams are hefty revenue sources for schools, and to keep those cash-cows delivering rich, nutritious, milky profits, colleges and universities have to keep their brands fresh and relevant. Considering this, Oregon State University worked with…
Design
Designing the Perfect Package – No, Not 36-24-36
Even though design company brain trusts are tearing out their dwindling tufts of hair trying to think of packaging concepts that “leap outside the box,” (ha!) there are still packaging rules which must be observed. Example: 1. Packages containing liquids must be hollow.2. Packages containing products marketed to hipsters must be ironic.3. Packages containing cats…
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Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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