Types.
Design, More
Why the Hard Work Is Worth It.
It is commonly known that everyone who owns their business leads a life of leisure and extreme luxury. Yessiree, when you’re your own boss, you can take three-hour lunches where multiple martinis are consumed; you delegate the dullest tasks to hapless underlings and, at the end of the fiscal year, reap all of the rich,…
Design
Soras Message to You – Package Well and Prosper.
When we think about Sweden, we tend to think about meatballs, Ingmar Bergman and abnormally high suicide rates. However, regardless of consistently perpetuated myths (we mean the suicide rate; Ingmar Bergman and meatballs were actually real phenomena, as far as we can tell), we legitimately have Sweden to thank for Anders Soras, who predicted the…
Design, More
Why You Secretly Want to Eat Your Cat’s Food
You secretly want to eat your cat’s food because you are, in a word, insane. Of course, if your entire mental framework for cat food was based upon advertising campaigns that show glistening chunks of meat and vegetables being lovingly heaped into a crystal goblet, then maybe you would reasonably be tempted, in a pinch,…
Design
Lack of Simplicity is Costing You Money.
Product packaging should be simple, functional and pleasing. That’s it. Anything more and you start to risk making your product and your brand murky. Whenever anyone in our office becomes bogged down with the minutiae of unnecessary complexities, we ceremoniously smack them with the “Simple Stick” we keep mounted in my office. After the offender…
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