Types.
Positioning, Innovation, Strategy, Design
How Retail Consumer Targeting Drives Faster Wins.
Retail consumer targeting is the key to connecting with shoppers, boosting sales, and building loyalty. Ready to unlock your brand’s retail potential? Read on!
Positioning, Innovation, Strategy, Design
Mastering Brand Color Ideation For Maximum Impact.
Discover the steps involved in strategic brand color ideation for maximum impact. Learn how to tell your brand story by choosing the right color palette.
Positioning, Innovation, Strategy
Effective Consumer Targeting Tactics Every CPG Brand Needs.
Discover consumer targeting tactics that every CPG brand needs to succeed. Learn different types of consumer targeting strategies for maximizing impact.
Design
Rebranding Package Designs That Win On Retail Shelves.
Ever wonder why some products sell better than others? The answer often (but rarely attributed to) lies in their packaging design. A well-designed package can make all the difference when attracting customers. If a product isn’t selling well, the company will engage a branding agency, rebranding package designs to make them more effective and prevent them from being…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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