Types.
Design
Why Your Packaging Shouldn’t Be Lost in Translation.
Remember the movie “Lost in Translation,” where Bill Murray wandered around Tokyo for what felt like roughly five years? The trailers for that film promised a kind of May-December romantic comedy, and what moviegoers actually got was introspection nearly to the point of colonoscopy. You don’t want your package design to make the same mistake….
Design, More
How To Future Proof Your Website.
It is practically impossible to predict the future. The only things of which we can be certain are that nothing will be anywhere near as cool as we expect it to be (no colonies on Mars? WTF?) and your website will look as dated in six months as a pair of rabbit ears sitting on…
Design
Budweiser Really Is King (Miller Fans Can Now Go Home)
We realize that we’re probably supposed to be excited to the point of spontaneous human combustion by the new bowtie-shaped Budweiser can. It’s a marketing coup and innovative packaging design; it’s been engineered to death, unlike any beer can that has ever existed. It also holds one less ounce of beer than the traditional can….
Design
Branding 101 for Start-Ups
All you solo entrepreneurs out there: how much thought have you given to branding? None, you say? Well, put down those big ideas, business plans, tax forms, annual gross receipt estimates and census bureau demographic estimation documents and START READING THIS RIGHT NOW. I’ve created four successful startups based on this philosophy. You have no idea how important…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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