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Design, More
What Kombucha Dogs Have to Do with Your Labeling Strategy.
In our ongoing series exploring how to exploit consumer sentiment to drive up sales, we will now delve into the topic of charities, and how philanthropic affiliations can earn your company sweet, sweet cash. We’re only kidding, naturally (not really). However, it is a fact that customers like companies with heart. Be honest, if you…
Design, More
Marketing Mistakes: I Don’t Want to See Your Toilet Paper in Action.
…nor do I want to know the finer details of how feminine hygiene products work their magic. The world is filled with products that handle biological unpleasantness (thank heavens). However, it is a bit delicate to make known the effectiveness of such products without explicit details and illustrations of those products at work. Granted, we’re…
Design, More
Acai The Superfruit of Marketing.
Whether or not you believe the data surrounding the acai berry’s health claims of being a “superfruit,” you have to admit “superfruit” is a pretty good moniker. Andy Warhol, the king of turning trash into treasure, couldn’t have done better himself. The fact is, acai marketing is one of the best examples of exposing consumer…
Design
Here’s Why One Man’s Trash Is Another Man’s Wine Rack.
When is a package not a package, but a product? Answer: When it doubles as a wine rack. The goal of any package designer is to get a package design displayed at the Museum of Contemporary Art. Ha, ha! Just kidding. (Not really) The goal of any good package designer is to create a package…
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Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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