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Design, More
Are You Part of the 70 Percenters?
Shockingly, stunningly, amazingly and breathtakingly, roughly 70 percent of businesses surveyed by the United States Census in 2012 did not have a website. As we’re sure you know, this is like discovering that 70 percent of businesses do not have telephone or office paper. How is this possible? Can we, in the 21st century, really…
Design, More
10 Product Labeling Tips You Won’t Believe.
When we use products that are unfamiliar to us, we naturally take a gander at the instructions on the package in order to make sure that we’re installing or applying them in a manner that won’t ultimately kill us. However, we have an implicit trust that items such as food and toothpaste are fairly self…
Design
It’s What’s on the Inside that Counts.
Everyone loves a multi-tasker. Whether it is a wine carrier that doubles as a wine rack, a smartphone box that doubles as a display case or a pizza box that doubles as a defibrillator, package design that has a use above and beyond merely transporting the product is a highly effective marketing tool. However, while…
Design, More
A Guide To Understanding The Multi-Sensory Label.
The next time you pop in a DVD or Blue-ray, prepare yourself for the fact that you may, independently of your own free will, march over to Domino’s and demand an armload of pizzas, bread bites and Cinna Stix to enjoy during your movie before gently collapsing into a diabetic coma. We’re kidding, obviously (you’ll…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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