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Label Guide: Don’t Lose Your Business to a Peanut.
Even though we might have ridiculed food labels that disclose the terrifying reality that their product may or may not have been manufactured with, near or in the same hemisphere as a peanut, this information is very important to the unfortunate segment of the population whose personal well-being is wholly dependent upon their proximity to…
Design
4 Beverage Packaging Design Tips to Make Drinks Stand Out.
The world is your oyster when it comes to beverage containers. Your idea of packaging a 20-year-old estate Pinot Noir in individual juice boxes may be misguided, but those suckers will stand out on the shelf. We’re only kidding. There’s no point in arbitrarily designing freakish packages that will only confuse and even offend the…
Strategy
Branding 101 – The 4 Most Common Branding Mistakes.
Here are some of the most common branding mistakes that spell doom for any product. Avoid these mistakes, and chances are you will build a strong brand.
Design
Ice Cold Coke Takes on a New Meaning.
Because mere refrigeration can’t sufficiently achieve an acceptable level of coldness in carbonated beverages, Coca-Cola has issued a new, experimental bottle made entirely of ice. Far from being a mere gimmick, this new bottle – which was recently made available to the Columbian market – simply gives the consumer exactly what he/she has been clambering…
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Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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