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Design

Packaging Redesign: Don’t Let Snobbery Prevent Change.

There is no one guiltier of snobbery than wine aficionados โ€“ with their fancy-schmancy cellars and their “Idiot’s Guides” and their insistence that wine not be packaged in pop-top cans. Sheesh, it’s just a drink, guys; calm down.

Design

Structural Packaging Strength: Men Are No Longer Needed.

Everyone at one time or another, has handed off a tightly lidded container to someone with bulging muscles to twist open easily and proudly. Unfortunately, the population that achieved massive muscles from hard manual labor has diminished significantly, and it’s a safe bet that the ripped and shredded person next to you got that way…

Design, More

Case Study: Yahoo’s New Logo – Not So Awesome.

Yahoo! spent the month of August having fun with logos; it switched up its purple, exclamation pointed badge every day between August 5th and September 4th, and unveiled its newest logo incarnation… [Drum roll] A purple, exclamation-pointed badge that looks like a Microsoft Word font. Really?

Design

Package Design Guide: Thinking Outside the Carton.

“Those darned egg cartons,” you may have shouted at some point, “when will someone design an egg transport device whose dimensions allow for the packaging of differently sized eggs, while simultaneously giving the consumer the option of seeing the product without opening โ€“ or even handling โ€“ the package?” Well, if you’ve had those feelings…

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Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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