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Design

8 Ways To Differentiate Your Skincare Packaging Design.

Skincare is a luxury item where shoppers redefine the word “need” to fit their wants. As such, strong branding, shapely packaging, & attractive labeling sways consumers purchasing decisions for this CPG category making skincare packaging design critical to your cosmetic line’s success. This article looks at eight packaging design components for skin care products that…

Design

What to Ask Your Packaging Design Company.

Client: I need a new package designed!Package Designer:ย  Iย design amazing packaging!Client: Sold![Client and designer skip off into the sunset, hand-in-hand] Oh, if only it were this easy. Let’s talk about what you should ask packaging design companies before hiring them.

Design, More

Website Design: CSS4 Isn’t Here – Everyone Relax.

Remember when everyone was so excited about PlayStation 3? Doesn’t that seem like only yesterday? Now, PlayStation 4 is being rolled out, and everyone who bought the Super Slim PS3 in 2012 already feels like they got taken. Well, we’ve brought this on ourselves, frankly. Our fascination for the latest “thing” has encouraged technological development…

Design

Packaging Redesign: Don’t Let Snobbery Prevent Change.

There is no one guiltier of snobbery than wine aficionados โ€“ with their fancy-schmancy cellars and their “Idiot’s Guides” and their insistence that wine not be packaged in pop-top cans. Sheesh, it’s just a drink, guys; calm down.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.

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