Types.
Design, More
What Your Label Design Says About You.
Like your choice of clothing, hairstyle or nose ring tells the world if you are the sort of person who would likely qualify for a mortgage, so does your label design tell the consumer if the product is worth buying. When a consumer sees a product label, he or she not only expects to be…
Design, More
Websites may be the future of package design.
Websites may be the future of package design – or maybe not. If Makerbot Digitizers or other types of and we no longer have to purchase items already fabricated by manufacturers (and we all have personal jetpacks that fly us to long weekends on Mars), there will be a diminished need for product packaging.
Strategy
The Basics of Branding: How To Use Them To Your Advantage.
In a nation that is no longer peopled with “citizens” but “consumers,” product branding has become our cultural and social touchstone. We are not united by common neighborhoods, countries, or deep values but by our fondness for Macs over PCs. Even with a better product, companies that forgo the basics of branding lose out to…
Design, More
3 Business Lessons Learned from Paper Airplanes.
Making a paper airplane isn’t something that most of us feel must be done by committee; our experience of paper airplanes is basically folding a piece of paper into a projectile shape, launching it, and watching it plummet to the floor faster than if we had simply crumbled it into a ball and flung it…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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