Types.
Design
4 Funny Business Destroying Packaging Design Mistakes.
Luxury packaging design is certainly the most fun category of package design; who wouldn’t love to sit around and develop new ways to display bottles of bourbon whiskey, artisan chocolates or hand-held digital transmogrification devices? Unfortunately, because there’s often a great deal of leeway given to luxury packaging design, we can also fall into some…
Design
Three Ways Your Packaging Affects Your Shelf Placement
In supermarkets, drugstore,s and specialty store shelves, there is a definite hierarchy among products; certain products are placed very highly, while others are placed on the bottom shelf with the off-brands and the canvas sacks of grains. Products that sit on the shelves at the easy eye-level of the consumer are significantly more likely to…
Design, More
Marketing Strategy: What You Can Learn from These 4 Brands.
There are plenty of marketing campaign templates and examples to draw from, all of which share the same overarching goal: To get people to recognize their brand, follow their mission and buy their products. Many of them have been successful in those goals. Since there’s no rule saying you can’t use someone else’s marketing model…
Design
CPG Trend: Why You’re Seeing Food in Pouches.
With each passing decade, food packaging evolves. Sometimes this is based on CPG trends, sometimes it’s based on practicality, but there’s always good reason for that change. One of the most recent changes in food packaging is the increasing pouch use. The super-advanced world of futuristic, industrial and concentrated nutrition is finally becoming a reality;…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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