Types.
Design
Is Your Packaging Design So Good It Saves Lives?
Packaging design firms are not typically thought of as critically important, life-saving institutions – we design packages for the purpose of protecting and cleverly displaying styling gels, chai tea, and energy drinks, for heaven’s sake. Sometimes, packages are designed even for things that don’t need to be packaged, like our favorite target we like to…
Design
3 Packaging Design Tips to Change Your Buyer from Joe Shmoe to a 1-percenter.
When it comes to our buying choices, our first impressions, for better or worse, impact us more than we care to admit. We like to think of ourselves as savvy shoppers; the sort of people who aren’t in thrall to the superficial allure of high end packaging design, but if we saw a genuine Rembrandt…
Design
Differences Between What You Like About Your Packaging Design vs. Your Customers.
Look at some of the most popular packaging design blogs and publications. You’ll notice a large proportion of highlighted branding and package design is dedicated to product packaging that you simply never see in Walgreen’s or Ralph’s or any other store in which your customer shops. This phenomenon isn’t unique to graphic or package…
Design
4 Funny Business Destroying Packaging Design Mistakes.
Luxury packaging design is certainly the most fun category of package design; who wouldn’t love to sit around and develop new ways to display bottles of bourbon whiskey, artisan chocolates or hand-held digital transmogrification devices? Unfortunately, because there’s often a great deal of leeway given to luxury packaging design, we can also fall into some…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.Talk to us
Contact us to discuss how we can help you experience the full possibility of your brand.
"*" indicates required fields