Types.
Design
Designers Guide: 4 Must-try Package Design Programs.
While we strongly advise using a bona fide packaging design company to design product packaging, the design protégé can come up with his or her own legitimate structured design ideas with the help of decent tools.
Design
3 Reasons Why Customers Will Choose Your Bottle.
Customers don’t spend much time studying beverage bottles on store shelves. They look for the product they’re familiar with, the product they’ve heard good things about or the product that’s the best looking (we’re kind of like turkeys in this way). So, what key features will you have to have included in the bottle design…
Design, More
Product Label Translation: How To Get It Right.
Any self-respecting label designer wants his label to “pop”; not only for the typography and the alluring color scheme but for the catchy phrasing of the product and brand names. However, when the label pops because it promises a “Magic Old Skin Remedy,” it might not have the consumer appeal the designer originally intended. Yes,…
Design
Guilty as Charged – 4 Misconceptions about Brand Identity.
In the branding and logo design field, it’s not uncommon for us to hear “civilians” (noun. 1. those regarded by members of a profession as not belonging; 2. people less dorky than us) use the terms brand and logo interchangeably. While this is a recurring issue, it’s not the only misconception about brand identity. Countering…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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