Types.
Design
Design mistakes: Yes, I See Your Logo, I Just Don’t Get It.
When we introduce ourselves to new people, we generally do our best to greet them with a firm handshake, steady eye contact and a warm smile. When we’re shifty, loud, sweaty-palmed or lean in a little too close for comfort, the person we introduce ourselves may not get the very best impression of us, or…
Design
5 Factors Consumers Consider When Choosing Your Product.
Studying the target customer is a massive undertaking that can make your head pound as you perform consumer behavioral analysis to determine which factors are most important for a product packaging design. Customer habits are predictable yet weird and illogical. They are often based less on value and need and more on immediate emotional comfort….
Design
Packaging Design: Think Outside the Box with Boxes.
There’s nothing more exciting than a good, sturdy box! Okay – so there are tons of things more exciting than boxes. Hourglass shapes, for one. Winning lottery tickets. Regardless, boxes can be used successfully in various creative packaging design concepts – even ones that don’t initially seem to merit a box shape. It’s only a…
Design
Designers Guide: 4 Must-try Package Design Programs.
While we strongly advise using a bona fide packaging design company to design product packaging, the design protégé can come up with his or her own legitimate structured design ideas with the help of decent tools.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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