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Design, More
Reasons Your Website Design Doesn’t Incorporate Calls-to-Action.
Ah, calls to action. They are an unavoidable part of the web landscape, telling us to Click here! Buy Now! Learn More! Sign Up! And submit to all kinds of orders issued in sentence fragments. It may seem like a shock, but not every website features calls to action, preferring instead to allow users to…
Design, More
6 Ways for Startups to Get Away with Self-Made Labeling.
For designers of all stripes, watching small businesses fly without the net of experienced design insight can be cringe-inducing. But let’s face it: since the dawn of the driveway lemonade stand, kids have been scribbling crayon-mutilated “writing” onto poster boards and calling them advertisements. No one is saying you can’t be successful — even if…
Design
Case Study: Coca-Cola’s ‘Simply Orange’ Is Not So Simple.
Everyone enjoys a glass of pure, sweet, health-giving orange juice. However, “Simply Orange,” the orange juice brand that is advertised as being essentially squeezed from the fruit even before it is picked from the tree it’s so darned fresh, is undergoing a bit of an image hiccup. While the brand is perfectly happy to have…
Design, More
Leadership: Play Nice with Others, and Don’t Be a Diva.
One of the major benefits to working as a creative independent contractor is the ability to work autonomously. You don’t necessarily have to consult a team; you don’t have to crawl to your boss for approval for every little decision — you are your own master. You rule. Until, of course, a client hires you,…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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