Brand development that increases sales velocity, guaranteed.

Insights

Our experts share
their expertise.

With decades in the CPG industry, our team lives and breathes
all things branding and product development.

Design

CPG Website Design That Converts Browsers Into Buyers.

Most CPG websites fail before a customer even clicks “Buy.” Slow load times, weak messaging, and poor UX silently kill conversionsโ€”long before a shopper ever reaches checkout. With 94% of first impressions based on web design and 38% of visitors abandoning sites due to poor experiences, can your brand afford to get this wrong?

A high-performing CPG website isnโ€™t just a digital storefrontโ€”itโ€™s a sales engine that turns browsers into buyers. Read on to learn how to create a website that drives engagement, builds trust, and delivers real results.

Positioning, Innovation, Strategy

The Key to Mitigating Potential Market Mapping Disadvantages.

Think you know your market? Think again. Market mapping can create blind spots, overcomplicate strategy, and give a false sense of securityโ€”costing brands millions. Hereโ€™s where it goes wrong and how to do it right.

Strategy

The Complete Guide to Product Positioning.

Want to know the secret of making your product stand out in a crowded marketplace? The answer lies within an effective product positioning strategy. It is a strategy that helps companies define how they want their target customers to perceive their products.  A well-structured product positioning strategy makes product marketing easier and leads to a…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.

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