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Design, More
The 3 Most Important Elements of Label Design.
You’d think that a label designer would know how to structure a label. You’d also think a qualified surgeon could operate without sewing a scalpel inside the patient. Of course, you’d be wrong. Naturally, label design isn’t necessarily left to actual label designers. Boutique products might use a template, software download, or some other hideous…
Design, More
Packaging Design Guide: Package Less, Make More.
Everyone loves cute things, and cute things are, by in large, small (ha!). Teacup poodles, tapas and Vern Troyer have all entered the public’s hearts at one time or another, and small packaging is no different. While packaging design is largely about product protection and use, marketing is a huge factor, as we’re sure you…
Design
5 Ways You Can Make Water Packaging Look Amazing.
Let’s face it: whoever thought of bottling and selling water is clearly a marketing genius. What used to be a free commodity is now an elite must-have, thanks solely to elegant packaging designs. Since its inception, the bottled water market has grown surprisingly competitive, with each manufacturer struggling to prove that their product (which, let’s…
Design
Where’s the Line between Creative and Kitschy.
Johnny Cash made the expression to “walk the line” one of our most popular shared cultural references. As crucial as finding balance is, it’s as difficult to achieve in packaging design as in our daily lives. But the Man in Black had a point: straying too far in one direction or the other can have…
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Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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