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Design

Wrap Packaging Design Rage: Know the Signs-Design a Cure.

It starts out innocently enough. Youโ€™re with a friend or close family member when they purchase some item in a plastic clamshell package. You get back home, and he or she takes the new toy out of its bag while grabbing a pair of scissors or a utility knife with which to tackle that seemingly…

Design

5 Drink Designs that Should Have Been Poured Down the Sink.

Since water is no longer the new black (in terms of beverage fashion), manufacturers have been trying to develop alternative fluids that will stimulate and quench the public thirst for potable excitement. We’ve all gone mad over SodaStream and Kombucha; we’ve universally rejected the Thanksgiving Dinner Soda. Maybe we need a beverage container that is…

Design, More

20 Of The Best Hidden Messages in Logos.

Do you believe that subliminal messages in product logos influence your patronage or purchasing habits? Do you scrutinize logos trying to find secret designs within the design? Neither do we, but many of the biggest companies include hidden messages in logos that somehow reflect their brand. To kick this conversation off, letโ€™s ask one more…

Design

6 Most Brilliantly Packaged Snacks for Weekend Warriors.

Let’s say you’re chosen to compete on a savage and dystopian reality show. You’re thrust out into the wilderness and forced to survive on your wits and the scraps wealthy patrons send you after you’ve achieved some spectacular, broadcast-worthy feat of survivalism. So, what sort of snacks will you demand? Will they be high in…

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CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

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